Growing up in the Waikato, Allied Publications Managing Director, Trevor Woolston was surrounded by trucks from an early age. His father and uncle were both in the trucking game, with his dad operating a milk run during Trevor's formative years.
Despite being keen on the trucking and transport business, upon leaving school, his father encouraged Trevor to get an office job, so he spent the first few years of his working life tied to a desk in the finance and insurance industries.
As a truck-mad youngster, Trevor decided the corporate world wasn't for him, so he ditched the collar and tie, in favour of overalls and work boots, securing a job at Mitchell's Transport in Ohaupo.
At the age of 21, Trevor bought his father's milk run and five years later the road transport arm of a company called Dibble Brothers. Along with partners, Trevor set up Dibble Independent Transport, an owner-operator group.
Having done the hard yards on the road as a trucky, and with a passion for the transport business, Trevor saw an opening in the marketplace for an independent road transport magazine in New Zealand. At the time, the only trucking magazines available in New Zealand were sourced from Australia. Some of them tried to include the occasional New Zealand-based article, but coming from across the ditch, their knowledge of the Kiwi scene was limited, and Trevor knew he could do better.
Trevor's first magazine (New Zealand Trucking) was published in March 1985 and was an immediate success, with Trevor soon coming to the realisation that the workload was such that his interest in Dibble Independent Transport needed to go, so he sold his shares a few months later.
Going on to pioneer numerous industry events including Road Transport Exhibitions and bringing truck racing to New Zealand, Trevor sold New Zealand Trucking Magazine in 1995. But the transport industry and magazine publishing remained close to his heart, so in 1999 after an approach form Tony Friedlander the Road Transport Forum CEO he launched New Zealand Truck and Driver Magazine, the first of Allied Publications Limited's titles.
He continues to steer Allied Publications into the future, adding Equipment Guide, Logger, Truck Body and Trailer and New Zealand Light Commercial Vehicle magazine to his portfolio.
New Zealand Truck and Driver is New Zealand's number one trucking magazine, with official Audit Bureau of Circulation (ABC) figures showing that the magazine has a monthly circulation of 13,966 better than double that of its nearest competitor.